Kendall Jenner has been announced as the newest ambassador for Adidas' iconic Superstar sneaker, leading the brand's 2026 campaign. She joins a prestigious roster including Samuel L. Jackson, Blackpink's Jennie, athlete Lamine Yamal, James Harden, and Olivia Dean.
For the launch photoshoot, Jenner stunned in a bold, fiery red cropped track jacket paired with matching micro shorts. The sporty look was completed with classic white Superstar sneakers and crew socks, creating a playful and confident athletic aesthetic.
The campaign, titled "Hotel Superstar" and directed by Thibaut Grevet, marks a refresh for the legendary sneaker that debuted in 1969. Adidas aims to strengthen the shoe's cultural narrative while blending its heritage with modern style. Jenner also models a luxurious black crocodile-textured version of the Superstar, showcasing elevated materials.
This move positions Jenner as a key figure in Adidas's strategy to connect high-fashion appeal with its core sport DNA for the coming year.